One desk, fifteen years of shipping
Appleby Web Services is a software studio on Vancouver Island. We have spent fifteen years building for the web, mobile, and desktop, and the last few going all in on Claude Code and Codex.
AI did not replace the craft. It moved the slow parts out of the way, so more of the day goes to the decisions that actually matter. We still read every line.
The early years
Startups, two people at a time
The years where you own every layer because there is nobody else to own it. Front end, back end, deploys, the support inbox, and the invoice.
The team years
Inside larger engineering teams
Product work at scale, up to and including engineering teams inside Fortune 500 companies. Design systems, migrations, review culture, and the slow craft of making a big codebase safe to change.
Now
Studio work, AI-native
Appleby Web Services, plus a shelf of our own products on the web and the App Store. Claude Code and Codex in the daily loop, with the same senior eye on the output.
What we hold ourselves to
Not a culture deck. Five things that decide arguments when a deadline is pushing the other way.
Passion is not a slide in a pitch deck
We build software we would be happy to use ourselves, and that bar shows up in everything we ship.
Real users, on real devices
We design for the context people are actually in, not the one that looks good in a demo.
The details most teams skip
The typography, the motion, the empty states. The distance between fine and genuinely good lives in exactly those places.
Code is read far more than it is written
We leave behind software the next person can understand, extend and trust, long after we are gone.
Fast software is kinder software
Faster software uses less energy. Tight, well-built systems are easier on your servers, your bills and the planet they run on.
A small studio, a real company
Small does not have to mean informal. The parts that make a vendor easy to approve are all in place before you ask.
An incorporated company
Appleby Web Services Ltd. is a British Columbia corporation, Canadian owned and operated. Contracts, invoicing and taxes are handled the way your finance team expects them to be.
Fully insured
The company carries business insurance, and certificates of coverage are available on request before an engagement starts. No project should be waiting on paperwork.
Your paperwork or ours
Happy to sign an NDA, work under your master services agreement, or supply a plain-language statement of work if you would rather start from ours.
Everything stays yours
Your repositories, your cloud accounts, your domains. We work inside what you own, hand over the keys at the end, and leave nothing that needs us to keep running.
Want to work together?
Tell us about the project. We reply to everything, usually within a day, and we will be honest about whether we are the right studio for it.