Let’s Make Quality
Software for the AI era

We’re a small craft software studio based out of Sooke, Canada.
Touch some ferns

Canadian owned & operated

Fifteen years of shipped software

Products we own and client work we were trusted with, newest first. The fastest way to judge a studio is to use what it has built.

Four crafts, one studio

Generalists in the good sense. Shipped across the web, phones and the desktop, so we pick the right tool rather than the only one.

Craft

Create moments of delight

An interface that answers you is one people come back to. These three are live.

  • 0 of 5

    Reward the effort

    Five presses, and it grows. Progress you can watch accumulate is progress worth continuing.

  • Light finds you

    Undergrowth brightens as you pass, and settles again behind you.

  • Give it weight

    Hold it down. An action worth being sure about can afford to take a moment.

Fast is easy. Safe to change is the job

Anyone can get a demo working. Fifteen years of the harder thing runs from two-person startups to engineering teams inside Fortune 500 companies.

AI-native, senior-led

Anyone can get an app out of a model now. What a model will not do is tell you which of its choices you are going to pay for.

An orchestrator scopes the work and agents carry it. A senior engineer decides what ships, so it holds up under real users and reads clearly to whoever edits it next.

What the gates actually are
IN PARALLELResearchwhat existsBuildthe changeVerifyagainst the briefBriefOrchestratorSenior review

Have something you want built properly?

Tell us what you have in mind. Or write to hello@appleby.ai directly, if that is easier.

  • What you are building, in a couple of sentences.
  • Where it stands: an idea, a prototype, or something already live.
  • Anything that constrains it. Platform, timing, budget, a date.